LinkedIn continues to hold a pre-eminent position in the world of business, not just as a recruitment or job seeking tool, but as a place where discussions happen, opinions are formed and views are expressed.

In many respects, as a business networking environment, it has become the virtual “water cooler” where a whole range of topics and discussions happen remotely and in open forum. It’s our choice whether we listen, engage and how we get involved.

In this session, we try to bring a number of those strands together to show the breadth of the opportunity that LinkedIn offers us, as individuals and organizations, but also some specifics of how to get the best out of it.

In particular, we will look at:

- Developments in LinkedIn and how they affect us

- How to market ourselves, our services and our organizations

- Posting on LinkedIn and how to gain the best returns

- Where LinkedIn can help us in our career development